Optin Manager SaaS
Company
Malabar Design
Year
2015
Type
UI, responsive, Facebook
About
Optin manager is an online platform that allows to create customer database acquisition / loyalty games deployed on mobile, desktop and Facebook. I worked on the visual identity and illustrations with the creative director. After this step, I created the user platform and the showcase site with the UX designer.
Context
Our web agency has many requests from customers to create contests and games on Facebook. This generates a lot of back and forth to create the design, choose the game mechanics, decide on the launch and get the registered users. The director decides to create a SaaS platform so that our customers can create and manage the games themselves.
Goal
For the UX part, have a simple platform for customers to create and program their own games. For the business part, win more customer contracts and reduce agency work by automating part of the process on the platform.
Process
I worked with a project manager, a UX designer and the creative director. The UX designer took care of the wireframes and user flows and I took care of the UI, going back and forth with him to iterate. I then validated the designs with the creative director.
Outcome
We released an mvp and then iterated on customer feedback to improve the platform. It solved both our problem and our customers' problem but few bought packages. The product could not scale because of the few sales generated.
